SportsDevTechnology Company
A technology company with two divisions: our core Technology Division building AI-powered platforms for sports and education, and our Sports Division operating Asia's largest Barça Academy.
Two Strategic Divisions
Technology Division
AI-powered SaaS platforms for sports academies and educational institutions
Sports Division
Operating Asia's largest Barça Academy with 2,000+ active players
Players in Database
Singapore's largest sports intelligence hub
Powered Reports
Personalized player development insights
Satisfaction Rate
Through intelligent communication
Our Mission
Create the leading communication and retention platform for sports and education globally, powered by real operational experience and AI intelligence.
Technology DivisionOur Core Business
SportsDev's Technology Division is our primary focus - building AI-powered SaaS platforms for sports academies and educational institutions. Founded by the team behind OLX and Letgo, funded by Prosus.
AI-Powered Sports Technology
Singapore's Most Advanced Sports Platform
SportsDev Technology Division
Our Technology Division is the heart of SportsDev, developing cutting-edge AI-powered platforms that revolutionize how sports academies and educational institutions operate, communicate, and grow.
Global Scale Experience
Built and scaled platforms used by millions worldwide
Enterprise Grade
Built for reliability, security, and scale from day one
Real Operations
Technology built from actual sports academy operations
Our Technology Stack
Explore the core components that power Singapore's largest sports technology platform
Singapore's Sports Intelligence Hub
Our database serves as the central intelligence hub for Singapore's sports ecosystem, providing AI-driven insights that help coaches, parents, and institutions make data-informed decisions.
Database Capabilities
Platform Performance
Real metrics from our production environment
Ready to Transform Your Institution?
Join the leading sports and education institutions already using our platform
Sports DivisionReal Operations for Real Solutions
SportsDev's Sports Division operates Asia's largest Barça Academy, providing the real-world operational experience that informs our Technology Division's platform development. We don't just build software - we live the challenges our technology solves.
Asia's Largest Barça Academy
2,000+ Active Players • FC Barcelona Methodology
By the Numbers
Real impact from real operations
Our Locations
Direct operations
Partnership model
School Programs
After-school football programs (CCAs) in:
AI-Powered Player Development
We leverage artificial intelligence to create personalized player reports, tracking individual progress and providing tailored development recommendations for each of our 2,000+ players.
AI analyzes performance patterns
Custom development plans
Detailed progress reports
Experience FC Barcelona Training
Join Asia's largest Barça Academy and experience world-class football training with personalized AI-powered development tracking.
FC Barcelona Methodology
Skill Development
Technical excellence following FC Barcelona methodology
Tactical Intelligence
Strategic thinking and game understanding
Positive Values
Humility, effort, and teamwork
Why We Operate a Sports Academy
Our Sports Division isn't just a business - it's our R&D lab. By operating Asia's largest Barça Academy, we experience firsthand the challenges that sports academies and educational institutions face, ensuring our Technology Division builds solutions that actually work.
Technology Meets Sports
Real academy operations drive our technology innovation
Our Platform
A comprehensive suite of modules designed to streamline communication, management, and growth for sports academies and educational institutions.
- Manage student and parent profiles
- Segment by school, age, team, skill
- Track renewals, feedback, tryouts, absences
- Fully mobile dashboards for staff
- Automated messages for trials, reminders, reports
- Custom chatbots for sign-ups and support
- Multi-channel messaging (WhatsApp, SMS, Email)
- Shared team inbox for real-time support
- Integrated with PayNow (Singapore) and QR systems
- Send secure payment links via messaging
- Automate invoices, receipts, and reminders
- Multi-currency support
- Coach feedback forms
- Parent dashboards
- Centralized tracking and reports
- Automated attendance tracking
- Track open and response rates
- Measure parent engagement and drop-off
- Team KPIs and satisfaction surveys
- Custom reporting dashboards
Platform Performance
Proven results across our comprehensive platform
All-in-One Solution
Our platform integrates communication, CRM, payments, and analytics into a single, powerful solution that grows with your institution.
Use Cases
Our platform serves diverse organizations in sports and education, each with unique needs and challenges.
Youth Football Academies
Managing player onboarding and retention
- Streamlined trial and registration process
- Automated parent communication
- Player progress tracking
- Retention analytics and insights
International Schools
Running structured extracurricular programs
- CCA program management
- Parent engagement tools
- Activity scheduling and updates
- Performance reporting
Clubs & Federations
Running tournaments or camps
- Event registration and management
- Participant communication
- Payment processing
- Real-time updates and results
Why Conversation Tools Matter
Modern messaging platforms are the future of institutional communication. We're building the platform to power it across multiple channels.
The Numbers Speak
Why It Works
Our Automation Ensures
Higher Engagement
Better open and response rates than traditional channels
Faster Resolution
Quick response times and efficient problem solving
Lower Churn
Reduced dropout rates through better communication
Our Team
A founding team of experienced technologists and entrepreneurs with a proven track record of building and scaling global platforms.
Global Experience, Local Expertise
Building the future of sports technology
Jordi Castello
Founder of Letgo, Director of Barça Academy Singapore
Serial entrepreneur with experience building global platforms
Expertise
Ricardo Sanho
Data expert from Letgo and Manpower
Extensive experience in data architecture and platform engineering at scale
Expertise
Rajesh Nair
Entrepreneur in Asia, Barça Academy Singapore
Extensive experience in Asian markets and operations
Expertise
Paul Santos
Wavemaker Partners
Venture capital and startup advisory expertise
Expertise
Global Experience, Local Expertise
Our team combines global platform experience with deep local market knowledge, ensuring we build solutions that work at scale while meeting local needs.
Get In Touch
Ready to transform your sports academy or educational institution? Let's discuss how our platform can help you grow.
Contact Information
General Inquiries
Barça Academy
Global Expansion
United States
Expansion planned for 2025
Thailand
Expansion planned for 2025
Malaysia
Expansion planned for 2025
Vietnam
Expansion planned for 2026
Ready to Get Started?
Contact us today to learn more about our platform and how it can benefit your organization.